How is the LED advertising industry evolving?

Every day the consumer is bombarded with a plethora of marketing messages and content. Nowadays, we are increasingly looking for solutions that stand out from the massed flow of advertisements, solutions that are modern, appealing to the senses and at the same time are not gaudy, aggressive or too obtrusive. The previously used wall screens in the form of posters or static elements have been superseded by LED brand products. Currently, in line with the trend, the industry based on this technology is growing rapidly in an effort to satisfy the knowledgeable clientele. The latest iteration of this advancement are transparent module-based media, which are highly innovative and offer completely new solutions. LedLIGHT transparent media represent a total innovation in the field of LED screens. They constitute a completely new quality in the wider world of visual communication. It is a product for the 21st century, perfectly meeting the needs of a demanding advertising market. This latest generation of screens represents a real breakthrough, as it delivers a product – in a completely new form – high level class. Therefore, the transparent screen is distinguished by its quality and interesting visual appearance.

What is the uniqueness of the transparent screen?

The LedLIGHT transparent screen has a number of advantages and is therefore finding an increasing number of supporters among members of the global advertising industry. Initially seen as a prototype, it is now entering the era of widespread commercialisation. It appears at major world events as a major image point. It surprises with its wide possibilities for graphical display coupled with a minimalist design. Thanks to 70% transparency, it is possible to display the content and at the same time ‘preserve’ the space for the viewer. Through this solution, we save space while complementing it with a total modernist product – a transparent medium. The rooms retain their display value while capturing the viewer’s attention on dedicated promotional content. This is of above standard utilitarian value, in addition to the artistic value. LedlLIGHT transparent screens are therefore becoming more and more common in museums, exhibitions and art salons as unique elements that complement the overall design.

Original, attractive and light

It is possible for us to create original trade fair stands, shop window fillings and creative indoor installations. Wherever we wish to achieve an attractive design and an effective advertising message. The LedLIGHT transparent medium is a decorative element for elegant foyers, passageways, lobbies or arcades. It is a modern alternative to classic billboards. It enhances the image of the place in public and commercial spaces. In the rental area, it works particularly well for exhibition stands and events, brand promotion events or business meetings. An additional advantage is the wide range of mounting options. In addition to the typical forms that free-standing monitors take, these include suspension, trailers for window surfaces and larger glass facades. We use aluminium supports and cables. The exceptional lightness of LedLIGHT transparent screens means that no special environmental protection or installation conditions are required. They do not disturb the structure of the building.

No more being limited to a flat, rectangular screen – now it’s time for cylinders and cubes

The trivial, simple shapes we associate with typical monitors are giving way to new forms, which are often geometric works of art. There is no exaggeration in this term. LedLIGHT transparent screens can be bent to create waves, semicircles, cylinders and cubes. This style suits the contemporary, often industrial architecture of the buildings.

Moreover, the LedLIGHT transparent screens are sleek, with a subtle appearance and a simple, compact design. Therefore, they do not overwhelm you with their massive casing, there is no effect of heaviness and cluttering up the space. Every image displayed on them takes on a special, unique character. It is impossible to miss or forget such graphic messages. We therefore achieve the desired effect – memorability and the unique emotions of the viewer.

The transparent technology offers amazing possibilities for graphic animation, including 3D effects. The right images, combined with the right design, guarantee the ‘retention’ of the potential viewer and enhance the recall of the advertising content conveyed. In doing so, we are creating a true art and artistic spectacle that offers an extraordinary aesthetic experience in addition to its primary commercial function. The LedLIGHT screen can be positioned in several planes, closer and further away which, with the appropriate graphics, makes it possible to produce a multidimensional visual perspective.

The class of components and the precision of manufacture guarantee the highest level of technical performance and reliability. It is therefore a real must-have on the market for screens and innovative technological solutions. Transparent media also make it possible to create unusual compositions in combination with a classic diode. It is a solution that works well for conferences, lectures, meetings, i.e. where we use content in addition to images.

What are our LedLIGHT product innovations?

Among the interesting designs are stands – transparent mobile free-standing posters 1m x 2m. As ready-made products (single or double-sided), they are convenient to use and set up and are an ideal addition near the stage, in the lobby, or the main entrance. LedLIGHT posters are designed for broadcasting small animations, and small content. They are ideal for logos and animations designed to entice the viewer and build atmosphere. They do not require installation work or the use of an additional current supply. They are easy to use, stored in ergonomic cases and have a built-in control system, giving the user a very wide range of applications. They can be combined to create larger screens, depending on your needs and expectations.

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